The Better Outcomes Show

Exploring the possibilities of a new healthcare

Humanizing Healthcare

Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new technology, innovative service delivery methods, business models, and organizational structures.

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Rafael E. Salazar II, MHS, OTR/L (Rafi)

Host of The Better Outcomes Show

Rafi started his career as a licensed Occupational Therapist in 2012. After nearly 5 years leading an outpatient specialty rehab clinic at the Department of Veterans Affairs, Rafi began work as an independent healthcare consultant on a multi-million dollar project for the Georgia Department of Behavioral Health and Developmental Disabilities. During that time, he also began working with independent healthcare clinics focusing on patient engagement and marketing strategy.
Rafi’s career trajectory includes 12+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He is the host of The Better Outcomes Show and he is also the author of the book Better Outcomes: A Guide to Humanizing Healthcare.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work.
He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.

A GUIDE TO HUMANIZING HEALTHCARE

Better Outcomes Book

Better Outcomes: A Guide for Humanizing Healthcare outlines 8 fundamental changes that organizations, clinics, and clinicians need to commit to in order to return to the focus of healthcare to where it should be: the patient.The book covers topics related to truly patient-centered care, a biopsychosocial approach to service delivery, patient engagement, interpersonal communication, and developing long-term relationships with patients. Through an exploration of both clinical research and real-life examples and cases, the book outlines and supports a vision of a new healthcare, where skilled, competent, and caring clinicians care for engaged patients to promote better clinical outcomes, deliver unmatched satisfaction, and lasting relationships.

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Videos, Interviews, And Full Episodes

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We upload most of our interviews to our YouTube channel. Check them out below!We post both the video interviews & full episodes in playlists to make them easier to find & search.

Video Interviews

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Tools Rafi Loves to Use

How We Create Content

I’ve said many times before, that the biggest value clinicians bring to the table is knowledge translation. Not only is knowledge translation necessary for individual patient encounters, but it can also play a role in new business development and marketing. But, through my work with healthcare organizations, I often see situations where clinicians are running around with the demands of clinical work and documentation, and simply don’t have the time in their day to devote to content creation. But what is there was a way to leverage AI and Tech for Knowledge Translation in healthcare?

I use Insight Voice weekly for the content creation here at Rehab U, for the podcast, and even in the clinical business I run. But, I love the way this product works. I basically sit down for an hour or so a week, and can create a month’s worth of content!The founder was actually on Episode 098 of the podcast.

Rafi Salazar Better Outcomes Show

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Win with Direct to Consumer Marketing in Your Healthcare Practice

Rafi Salazar Better Outcomes Show

This webinar series will help you craft a sustainable direct-to-consumer lead generation strategy that leverages your clinic's positioning, messaging, front office processes, and back end procedures to attract, acquire, engage, and retain more patients.

Own a Healthcare Practice?

Tired of relying on referrals from other providers?Looking to leverage direct access & the internet to fill your clinic’s schedule?
Want to succeed with a direct-to-consumer business development strategy?
Looking to leverage direct access & the internet to fill your clinic’s schedule?
Want to succeed with a direct-to-consumer business development strategy?
GREAT!!!Now, the question is, how do you actually make all that effort, time, and energy bring in the $$$?It all starts with what I call a “bottom-up” approach to both the lead generation & patient onboarding process

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Hire Rafi to Speak

Rafael E. Salazar II, MHS, OTR/L

For more info about Rafi, click here.
Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities. He also has experience as a core faculty member at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, and he serves on the Board of Directors for NBCOT.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work.
He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience.
Check out his book Better Outcomes: A Guide to Humanizing Healthcare.

Fill out the form below to contact The Better Outcomes Show:

Reach out with any questions, feedback or comments on the show. We love connecting with folks and sharing our passion for creating meaningful and lasting patient & client relationships. If you want to suggest guests (or want to be on the show yourself), send us a note and we’ll try to make that happen!

Interested in Being Featured on the Show?

Great Thinkers Wanted as Guests on The Better Outcomes Show

If you’re an innovator in healthcare, we want to hear from you! Whether you’re a clinician implementing a breakthrough or cutting edge treatment technique, a healthcare entrepreneur experimenting with new business models or payment structures, or a clinic or organization exploring novel service delivery methods, we want to share your insight and expertise on the show.
If you want to explore the possibility of being a guest on the show, fill out the form to the left and start the conversation.

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